Monday, May 17, 2010

Does these Home Brands need to Die?

Gold Spot: I can still feel its taste.


In 1993, upon Coca Cola's re-entry into the Indian market, they bought out and replaced Gold Spot with Fanta. Those who have tasted it will still have fond childhood memories of the zing thing drink.I still remember the promotion of Gold spot to collect the crown which had the jungle book characters in return for the comic books.



Big fun: A real fun
Big fun bubblegum wrapped in pink and green stripes can never be forgotten. It was almost a hard piece of stone, which required substantial mastication to produce the first bubble!
I was one among those who was able to collect 120 runs and 10 wickets for the exchange of the mini-book with cricketer’s photos. I remember even the NP bubblegum which was a major competitor to Big Fun during their initial period of launch.

I am clueless on the reasons behind the death of such a highly popular brand. But I do remember them facing rumour issues of children getting fainted due to consuming the product.Its sad to see an Indian brand die so quickly from its peak of being the leader in its market share.



Solidair tv:
The one we had at home for many years.
There were many television sets launched during Asian Games. Crown, EC TV, Weston, Keltron, Televista, Dyanora, Konark, Texla, Binatone are some of those homemade brands.
I think most of the companies shut shop and after the end of black and white TV era, most of them failed to upgrade. Except BPL, Videocon and Onida. Still Solidair is listed in Bombay stock exchange.



Gopal Tooth powder:
“Indhiyaa Malayseeyaa Ilangai Singappoorill sirandhadhu, Gopal Palpodi!”

Still in the market uniting the above mentioned countries with no sign of improving its market share in the past two decades.


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